Technology Enabled Affordable Health Care in Rural India

iKure Techsoft was established in 2010 with the main objective to provide affordable and high quality primary health care to the rural population in India and to build a sustainable for-profit business model. To that end, iKure’s cloud based, and patent pending, Wireless Health Incident Monitoring System (WHIMS) technology along with their hub-and-spoke operating model are central, but also essential to exploit and explore further if iKure is to scale-up.

This case was prepared by Associate Professor Atanu Chaudhuri of Aalborg University, Denmark, Associate Professor Venkatramanaiah Saddikutti of Indian Institute of Management, Lucknow, India and Assistant Professor Thim Prætorius of Aalborg University, Denmark, as a basis for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. Read more