1.iKure growth relies on a Business-to-Business (B2B) model, establishing effective and strategic partnership with key stakeholders, while creating whole ecosystem in services areas to provide accessible and affordable health care and preventive services. At ground level, iKure ties up with the local NGOs, which helps iKure to build trust with the local communities and assess service demand. Through the leading hospital partnerships, iKure patients avail discounts during a hospital visit and such collaborations improves patient’s image of iKure. iKure also works with CSR partners to organize health camps and mega camps, which establishes their image both at the corporate level and in a rural community. Research partners in collaboration with iKure are able to access rural markets which help them understand the disease, or what kinds of epidemics are developing and what treatments are efficacious. iKure with the global research partners, works to find the cause of these illnesses adapts them locally and provide specific health solutions to treat the cause of the problems.