CSR case study

Corporate social responsibility (CSR) is by which a company be socially accountable to its stakeholder and public. Companies engaged in CSR activities in social, economic, health and environmental aspects of society so that it could enhance its positive contribution to the society in addition to the normal course of action. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders.

iKure being a social enterprise who provide healthcare in last mile rural terrain is also has a service line which includes CSR offerings. iKure’s comprehensive healthcare services for the poor combine select CSR programs uniquely specially made to match specific CSR goals. Our USP lies in not just curing diseases but providing preventive measures to end illness from the root cause. iKure’s CSR partners get access to an experienced management team, skilled operational team and strong infrastructure to serve a large community base in rural India.

Among several CSR partners iKure collaboration with PS Group under CREDAI, delivering patient status documentation with ID cards, prescription with doctor signature, photos along with videos, data analytics highlighting trends and disease profile of respective health conditions since 2015. The real estate developer, Kolkata, PS Group “the most trusted name in real estate globally. Apart from their normal course of action, their mission is to offer preliminary health check-up to construction workers at around 100 construction sites across the city, Kolkata aiming to screen nearly 20,000 people in all.

Need: Non-communicable diseases (NCD) emerged as a major public health problem in the world where it is speculated that NCD causes deaths more than other causes are projected to increase from 38 million in 2012 to 52 million by 2030. WHO also indicates that India ranks very high among the nations affected by the rising wave of premature deaths caused by NCDs. In India, more than 5.8 million i.e. 61% of total death in Indians died because of NCD each year. One of the most serious concerns about Non-Communicable Diseases is that they affect people in the productive years of their life and it is a leading cause of premature mortality.

Outcome:
Out of 271 individuals screened age grouping are as follows: